About Us

Founder of BibEasy Baby Bibs

Our Story

Previously known as Babies World, BibEasy Bibs was born out of frustration by a new Mum, Shantelle Nicholson who needed a simple solution to stop rashes on her baby and keep clothes cleaner and drier than traditional bibs. 

Parents want products to help make their life a little easier and we believe we have created just that.  

Our inspiration comes from real life experiences and personal interests such as music, culture and fun ideas.

All of our designs are hand crafted and printed at our workshop in Kennington, London UK.  We also make bespoke and customized orders for customers

How it all started

The journey began when our daughter, Nerisa, was a few months old.

She was quite unsettled and irritable crying as if something was bothering her. I noticed red rashes around her mouth, under her chin and on her neck. I was worried so took her to see the doctor and was told that the rash was caused by the dribbling as she was teething. They advised to keep her as dry as possible and prescribed E45 to apply every few hours. I had to keep going back for repeat prescriptions and thought to myself ‘There has to be a better way.” My GP advised I could try using Aqueous cream or other emollients but none of them really helped.

Then there was the dreadful weaning stage, somehow Nerisa always managed to get food inside her clothes while eating. We change her clothes almost after every feed which, I’m sure you know, can become very frustrating.

I couldn’t find any baby bibs on the market to help keep her dry and stop food going inside her tops so I set out to find a solution. I sewed an extra piece of fabric onto her bib and that was the ‘light bulb’ moment and hey presto, BibEasy was born.

BibEasy Bibs About Us Our Story


We want to turn the bib world upside down and we are committed to creating stylish and innovative baby essentials to make parents’ lives easier. We will bring this vision to life by continuously offering an exciting selection of high-quality, beautiful, and practical accessories and gifts for young children. We want to make a big difference when it comes to caring for your baby with our unique BibEasy designs and help parents all over the world.

We hope you find BibEasy as useful as we did.  

The Perfect Celebrity Gift For Roxy Shahidi's Baby Shower

We were one of the chosen few, selected by ITV to make a bespoke baby shower gift for Emmerdale celebrity Roxy Shahidi, read more about it here

We love meeting other parents and childcare givers to find out the challenges they face with their little ones.  

If you would like to order a special gift like we created for Roxi, please call 020 7118 3239 or email us hello@bibeasybibs.com with more details.

Take a look at some of our BibEasy designs

It’s so heartwarming to learn that our products are helping people in their daily lives. We have received testimonials from parents whose children suffer from recurrent vomiting (reflux) and even cerebral palsy saying they find it extremely useful and helps save them time and save them from the frustration of the mealtime cleanup.

Simply tuck it in, fasten it up, and enjoy a day without changing stained, wet clothing afterwards.

The unique, integrated flap on BibEasy Bibs acts as a barrier to prevent dribble and mess going inside clothes and stop those dreaded stains on the collar. So your baby is protected from dribble on the inside of clothes as well as outside- a happy baby means happier parents!

Click here to watch the demo video and hear reviews from other Mums who have tried BibEasy Bibs for themselves.

BibEasy Baby Bibs | Dribble Teething & Weaning Innovation


Awarded a Special Mention by German Design Awards 2019 for Excellent Baby & Childcare Product Design.

We were delighted to be crowned by Lux Life Magazine Parent & Baby Awards 2018 for most innovative baby & toddler dribble bibs 2018


BibEasy Bibs Lux-Life-Parent-and-Baby-awards

“I honestly can’t thank BibEasy enough for saving my daughters skin! 5 stars…. 
More like a million stars!!!”
Katherine , Cornwall

“Brilliant bibs, love the flap which helps to prevent spillage going down inside clothing. My son is a real dribbler and these bibs absorb loads, and are really soft on his skin”.

Lara, Croydon


“Big Things Have Small Beginnings”

 Michael Fassbender