BibEasy Baby Bibs | Dribble Teething & Weaning Innovation


Shantelle Nicholson

Founder, BibEasy Bibs

BibEasy Bibs is a UK based innovative baby accessory company, owned by London born entrepreneur Shantelle Nicholson.

Shantelle is a dedicated mum, blessed with a beautiful daughter. Her own inner child is a designer and artist. After working several years in accounting, she turned her energy to her bliss – children and designing to create a collection of stylish and safe baby bibs and accessories.

BibEasy was created as a result of Shantelle’s dissatisfaction as a new mother who needed a quick fix to stop her baby’s rashes and keep garments cleaner and drier than standard bibs.

How it all started…

When our daughter, Nerisa was a few months old, she developed a red rash around her mouth, chin, neck and chest.
She was so upset, crying and agitated so I took her to the doctor because I was concerned. They explained that the rash was brought on by the her teething-related dribbling.

They recommended keeping her as dry as possible and gave her E45 to apply every few hours. There has to be a better way, I told myself as I continued to return for repeat prescriptions. My doctor suggested I use aqueous cream or other emollients, but neither one was really effective.


One day, I cut a piece of fabric and sewed in onto one her bibs and hey presto… the BibEasy Bib was born!

Founder of BibEasy Baby Bibs

The Mission

We want to turn the bib world upside down and we are committed to creating stylish and innovative baby essentials to make parents’ lives easier. We will bring this vision to life by continuously offering an exciting selection of high-quality, beautiful, and practical accessories and gifts for young children. We want to make a big difference when it comes to caring for your baby with our unique BibEasy designs and help parents all over the world.

We hope you find BibEasy as useful as we did. 

Achievements & Awards

German Design Awards Special Mention 2019

Events & Pop Ups

More details coming soon…..

Read our Press Release’s and Media Publications.

Careers at BibEasy

Find out more about our current vacancies.

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